Alison Curry
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  • Alison Davis Curry
    I am a marketing professional with expertise in developing businesses through sales, marketing and web strategies. My clients work in advertising, the Arts, publishing and philanthropic organizations. Select projects are listed on my resume and website.
    Branding, Web Development, Writing
    2013
  • Adrian Chalk Selections
    Wine importer, Adrian Chalk, wanted to share his portfolio of wines with NYC restaurants and retailers. We created the logo, website with a dedicated page for each vineyard and mapped the vineyards on Google Maps for maximum SEO.
    Branding, Information Architecture, Web Development
    2013
  • Agencies In Action
    The New York City advertising community is built on smart people finding innovative solutions to difficult problems. Agencies in Action is a not-for-profit organization whose mission is to unite these people and their talents in the cause of fighting hunger throughout New York City.
    Information Architecture, Web Development, Writing
    2013
  • Art Directors Club
    I founded and ran the development department for a member-driven organization that promotes excellence in advertising, design and communication. We raised $2.5 million dollars in 5 years and created ongoing revenues streams and partnerships by developing programs and partnerships with Adobe, Corbis, Eastman Kodak, Fast Company, Getty Images, YouTube.
    Branding, Entrepreneurship, Writing
    2013
  • BillOberlander.com
    I served as writer, project manager and information architect for this portfolio site for this advertising guru.
    Information Architecture, Web Development, Writing
    2013
  • Creativity: The Real World
    Creativity: The Real World is an intense, in-your-face, workshop that illuminates the creative process and introduces young professionals to the industry's key players -- CEOs, CCOs, CTOS, ECDs at the hottest shops in NYC.

    I worked with founder Bill Oberlander on the program, website, marketing and operations.
    Branding, Copywriting, Web Development
    2013
  • My Urban Sherpa
    My Urban Sherpa is an Internet resource for travelers and residents alike, whose plethora of interests and dearth of free time demand reliable information of the well-heeled and well-traveled. My Urban Sherpa recommends restaurants, shops, exercise facilities and cultural events that cover well-known destinations and hidden neighborhood gems. Easy to navigate, time efficient, and up-to-date, the site winnows an overwhelming number of choices into a manageable reliable selection. Visitors can search for information by category and neighborhood. Listings include the street address, phone number, map, Web link, pithy description and occasionally a logo or photo.

    I am the Founder, Publisher and C.E.O. of My Urban Sherpa, LLC.

    Entrepreneurship, Information Architecture, Web Development
    2013
  • NYDG Foundation
    NYDG Foundation doctors respond to medical crises around the world. NYDG Foundation Rx: Haiti inaugural fundraiser on May 6, 2010 raised significant funds and critical awareness to secure prosthetic devices and provide related medical care for Haitians who suffered limb loss in the January 12, 2010 earthquake. We built a website with connectivity via blogs, social networking and e-mail marketing to promote the gala and awareness for the cause.
    Branding, Web Design, Web Development
    2013
  • OBERLAND
    OBERLAND is the brand boutique of Bill Oberlander who has reinvented brands with iconic campaigns (from Target, Coach and Lean Cuisine, to Motorola, Intel and Microsoft.) I work with OBERLAND on strategy, business development, web communications and operations.
    Advertising, Creative Direction, Web Design
    2013
  • Particular Passions: e-publishing project
    I assembled the team to e-publish these rich oral histories of women who shaped our times, crafted the sales, marketing and social media plans and created the website with designer Jackie Merri Meyer.
    Branding, Web Design, Web Development
    2013
  • YouTube Show & Tell
    YouTube Show&Tell is home to great examples of interactive, viral, home page and brand channel campaigns. Interviews with digerati share compelling examples and industry best practices. I worked with YouTube on the 2nd iteration of the site during which we revised IA; enhanced meta content and tripled the content in the form of compelling case studies and interviews with creatives. We also created events to share the channel with our target audience - agency creatives.
    Information Architecture, Web Development
    2013
  • Street Smarts NYC
    As Director of Development for Agencies in Action, I am working with Street Smarts founder Jonathon Lysenko to select the team to build the identity, realize the map, build the website with Google maps, and create a social media campaign to call attention to the resource. We solicited Yupo Paper Corporation for a Quality of Life Grant that enabled us to print 4 maps for each one within our budget. And we worked together to verify data, plan distribution, and build partnerships with New York's food service organization to ensure that the maps were targeted and well-distributed.
    Branding, Copywriting, Web Development
    2013
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Projects
  • Alison Davis Curry
  • Adrian Chalk Selections
  • Agencies In Action
  • Art Directors Club
  • BillOberlander.com
  • Creativity: The Real World
  • My Urban Sherpa
  • NYDG Foundation
  • OBERLAND
  • Particular Passions: e-publishing project
  • YouTube Show & Tell
  • Street Smarts NYC